RIFT has now had some time to settle into its cozy endgame state. The majority of players have had plenty of time to explore and decide on an endgame playstyle. Some players enjoy RIFT for its raiding content, others enjoy the casual and social aspects of the game’s solo, small group, and collection/achievement features. Most players know exactly what they want to achieve while they’re level 50, and this is a good thing, because it means that the game is stable.
One issue with this stability is the fact that there’s currently a sort of gap between the two largest groups of endgame players. RIFT, in general, has a split focus. Trion has been marketing the game toward raiders and toward casual solo/small group players. This is an excellent marketing strategy, but as a result, players are seeing a sort of a dichotomy between the two groups. RIFT has a large number of Hammerknell raiders, a large number of players who enjoy small group content, Chronicles, events, and achievements, and not a lot of players in between. This makes it difficult for raiding guilds to recruit.