Scott Hartsman recently spoke with Eurogamer where he discussed the business of subscribers and money.
“Let me think,” Rift executive producer Scott Hartsman told Eurogamer. “Rift has been holding – yeah, it’s definitely been growing since launch, for sure.”
“Subscribers?” he asked, when asked.
“One of the great things about our business is that we really don’t need to worry so much about making noise about overall subscriber numbers. We are pretty damn happy that we have a healthy business and a successful game. And players, thousands of people who pick up the game, continue to.”
When pressed if he could share a specific subscriber number, Hartsman answered, “Not at this time.”
Which is in keeping with Trion’s behaviour since Rift launched. Never have we been told subscriber numbers and, with Trion being a private company, we can’t rely on financial reports to dish the dirt.
As the article mentions, we’ve never heard of subscriber numbers from Trion, only that we had 1 million account registered some time ago. Scott goes on to discuss the pros and cons of free-to-play models that seem to be popular these days and how that would effect Rift. He also discusses how to measure the metrics of free to play users and month to month subscribers.
Make sure to read the whole interview.