Matt Martin of Gameindustry.biz got a chance to sit down and interview Lars Buttler, CEO of Trion, to discuss their business strategy with Rift: Planes of Telara in regards to market trends and business models.
Q: So the first title – due in 2011 – is Rift: Planes of Telara, which you’re positioning as a step-up in fantasy MMOs, something that can take on World of Warcraft. That’s a big target…
Lars Buttler: Rift: Planes of Telara is developed by our studio in Redmond City, where we are next door to Electronic Arts and we hand picked super development talent from EA, from NCsoft, from Sony, taking the best of the online gaming world and the best of the traditional videogaming world. We think that Rift is the first fully dynamic, massively multi-player role-playing game with incredible quality graphics.
Since World of Warcraft launched nobody has produced a game with high-quality production values and ground-breaking innovation, not just a clone. So many people have made the claim over time that games should be dynamic and come alive, but we do it.